Top 100 KPIs for digital wallet marketing in Blockchain

1. Average rating of the user experience
2. Average response time to customer support inquiries
3. Average revenue per user (ARPU)
4. Average time on page
5. Average time spent in the app
6. Average time to complete a transaction
7. Average time to resolve a customer support issue
8. Average time to resolve customer support issues
9. Average transaction frequency per user
10. Average transaction processing time
11. Average transaction value
12. Average user session length
13. Bounce rate (percentage of users who leave the digital wallet after a single pageview)
14. Churn rate
15. Conversion rate
16. Cost per acquisition (CPA)
17. Cost per acquisition (CPA) for marketing campaigns
18. Customer lifetime value (CLV)
19. Customer satisfaction
20. Engagement rate
21. Net promoter score (NPS)
22. Number of active integrations
23. Number of active marketing campaigns
24. Number of active partnerships
25. Number of active users (defined as users who have conducted a transaction within a specified time period)
26. Number of bug fixes
27. Number of canceled recurring transactions
28. Number of clicks on external links
29. Number of countries represented among users
30. Number of coupon or discount code partners
31. Number of customer support inquiries
32. Number of customer support inquiries resolved via self-service resources (e
33. Number of disputed transactions
34. Number of failed transactions
35. Number of in-app purchases
36. Number of integrations in development
37. Number of loyalty program partners
38. Number of media mentions
39. Number of merchant-initiated transactions
40. Number of merchants accepting the digital wallet as a payment method
41. Number of new feature releases
42. Number of pageviews
43. Number of push notifications sent
44. Number of ratings and reviews for customer support
45. Number of ratings and reviews for the security and privacy of the digital wallet
46. Number of ratings and reviews for the user experience
47. Number of recurring transactions
48. Number of rewards program partners
49. Number of social media followers and interactions
50. Number of successful transactions
51. Number of supported currencies
52. Number of supported languages
53. Number of transactions
54. Number of unique devices used to access the wallet
55. Number of user accounts linked to the digital wallet
56. Number of user reviews and ratings
57. Number of user-initiated transactions
58. Number of user-reported issues
59. Number of user-requested features
60. Number of users
61. Number of users who have added a boarding pass
62. Number of users who have added a business card
63. Number of users who have added a coupon or discount code
64. Number of users who have added a driver’s license or other government-issued ID
65. Number of users who have added a gift card
66. Number of users who have added a loyalty program card
67. Number of users who have added a membership card
68. Number of users who have added a personal or custom card
69. Number of users who have added a personalized or custom card
70. Number of users who have added a reward program card
71. Number of users who have added a student ID or other identification card
72. Number of users who have added a ticket or pass for an event or attraction
73. Number of users who have added a transit card
74. Number of users who have added a transit pass
75. Number of users who have enabled push notifications
76. Number of users who have linked a bank account
77. Number of users who have linked a coupon or discount code account
78. Number of users who have linked a credit or debit card
79. Number of users who have linked a cryptocurrency account
80. Number of users who have linked a loyalty program account
81. Number of users who have linked a rewards program account
82. Number of website referrals
83. Percentage of customer support inquiries resolved on the first attempt
84. Percentage of customer support inquiries resolved via email
85. Percentage of customer support inquiries resolved via live chat
86. Percentage of customer support inquiries resolved via phone
87. Percentage of transactions that are peer-to-peer (P2P) versus merchant transactions
88. Percentage of users who have added a payment method
89. Percentage of users who have completed identity verification
90. Percentage of users who have granted permissions for app functionality (e
91. Percentage of users who have linked a loyalty program account
92. Referral rate
93. Retention rate
94. Return on investment (ROI) for marketing campaigns
95. Return on investment (ROI) of marketing campaigns
96. Security incident rate
97. Transaction volume
98. User acquisition cost (UAC)

Explaining the most important KPIs for digital wallet marketing

Average rating of customer support

The average rating of customer support is a metric that can be used to measure the satisfaction of users with the customer support provided by a digital wallet. It is typically calculated by averaging the ratings given by users who have interacted with customer support, either through a survey, review, or some other form of feedback. The rating may be based on a scale, such as a 1-5 star rating system, or it may be a numerical score.

This KPI is important because it can provide insight into the quality and effectiveness of the customer support provided by the digital wallet. A high average rating of customer support may indicate that users are generally satisfied with the assistance they receive, while a low rating may suggest that there are areas for improvement in the customer support process. By tracking this KPI over time, a digital wallet can identify trends and patterns in customer satisfaction and take steps to improve the customer support experience as needed.

Note: this a KPIs important for the owners of the digital wallet. (Example: Metamask or Phantom Wallet)

Average rating of the digital wallet

The average rating of the digital wallet is a metric that measures the overall satisfaction of users with the digital wallet. It is typically calculated by averaging the ratings given by users who have interacted with the digital wallet, either through a survey, review, or some other form of feedback. The rating may be based on a scale, such as a 1-5 star rating system, or it may be a numerical score.

This KPI is important because it can provide insight into the overall performance and quality of the digital wallet. A high average rating may indicate that users are generally satisfied with the digital wallet and its features, while a low rating may suggest that there are areas for improvement in the user experience. By tracking this KPI over time, a digital wallet can identify trends and patterns in user satisfaction and take steps to improve the digital wallet as needed.

Note: this a KPIs important for the owners of the digital wallet. (Example: Metamask or Phantom Wallet)

Average rating of the security and privacy of the digital wallet

The average rating of the security and privacy of the digital wallet is a metric that measures the overall satisfaction of users with the security and privacy measures implemented by the digital wallet.